Avada is a WordPress theme we use for many of our website development projects. It is one of the most popular themes for WordPress due to its user friendliness, and that is one of the main reasons we continue to use it. Instead of typing out custom code, Avada uses a page-builder backend editor, similar to Squarespace or Wix, that allows you to easily drag and drop content onto your site. It utilizes custom “theme options” to easily set up your site with the correct typography and color scheme to help match your businesses branding. It also uses “builder elements”, such as text blocks, image sliders, toggles, and more that allows users to edit their sites content without needing a developer background.