Web Strategy for Cryptocurrency

April 6, 2018

Cryptocurrency, 2018’s hot topic. Ever since Bitcoin’s huge entrance onto the world stage in late 2017 shooting all the way up to $19,000 per coin, all eyes have been on companies offering real-world solutions using blockchain technology.

The cryptocurrency and altcoin markets are the new Wild West – anything can happen at any time. Every detail affects the price of each coin, whether it be news related to specific coins like partnerships or broader topics such as the Chinese government banning an exchange.

On a smaller scale, appearance and perception play a fundamental role in a coin’s value. The need for cryptocurrency companies to have powerful websites is stronger than ever. For example, new website launches have proven to drive certain coin values up over 30%, as Dimecoin proved in January.

Read: 5 Common Web Design Mistakes >>

A coin’s website is the place for the company to sell trust and build a reputation of legitimacy. It’s where curious investors go seeking credibility. Without a professionally built website, these investors will be more hesitant to support the project.

Aside from a sleek design and cohesive style, optimal information on a coin’s website include:

  • About Section
  • Whitepapers
  • Links to official pages, such as Reddit, Discord, Twitter, GitHub, and Telegram
  • Announcements
  • Road Map
  • Team

Blockchain is intense. Simplify your content, but also make the complex intricacies of the business available to those searching for them. Establish user goals early on. Why are people coming to the website? Is the goal for them to gather more information and eventually invest in the product? If that’s the case, how can you craft a journey using content and design to really influence the user?

The best example of a website that accomplishes all of these goals is District.0x, a network of decentralized markets and communities powered by Ethereum, Aragon, and IPFS. Not only are the user journeys carefully crafted, they are engaging and creative, sparking interest immediately.

All of these elements are crucial to a coin’s success. A good website, product, brand, and managed channels create followers. Followers in this space are fundamental for growth, as advocates are able to reach far and wide.

BuildThis recently partnered with a cryptocurrency business. We plan to grow in this area by continuing to offer bulletproof web solutions that increase visibility, build trust, excite visitors, and persuade investors in cryptocurrency to act.

Want to chat cryptocurrency with Kathleen? Get in touch with her!

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