How to Use Digital Strategy to Elevate Your Construction Business

June 10, 2020

A business or organization’s digital strategy centers around using technology, including social media, search engines, websites, applications, and more, to meet objectives. These online tools are constantly changing, so it’s important to keep up with the latest advancements. Industries such as construction may focus on the latest technology for tools and solutions, but just as you need to use the most effective construction tools, your business should use the best tools to be an industry leader online too. 

Why Your Digital Presence Matters

Everyone’s Online Now — Including Your Competitors

People can still hear about your company through recommendations, billboards, and commercials, but 4 in 5 consumers find location information, including local businesses and restaurants, through search engines. People who are new to the area or are searching for different options will likely use Google and other online platforms such as social media to find the company they want to work with. 

Manage What People Say About Your Company Online

You can’t control what people say about you online, but having a digital presence allows you to show the image and information about your company that you want to display. An online presence also gives you the opportunity to respond to customers, which is important as 82 percent of consumers read online reviews for local businesses. Having a digital presence acts as “social proof,” whether it’s through testimonials on your website, interactions with clients on your social media accounts, or Google reviews. 

An Online Presence Builds Your Industry Authority

Having a well-established presence not only in your community but also online is important to build trust with your clients. People who cannot find your business on social media or on the web may wonder how credible your business is or how modern it is. Even the oldest, most prevailing companies need a presence online to connect with their clients. 

Why does a construction company need a website?

A website is a key component of your digital presence. It gives current and potential clients an entire platform to learn more about your business and its services, history, and so much more. Listed below are some of the ways a website could elevate your construction business. 

List Your Services

This is a simple but effective way to clear up what your company does as there’s a wide range of services in the construction industry. Do you build homes? Maybe you focus on renovations, municipal work, or commercial buildings. These are the types of questions that your website can clarify for potential clients. 

Display Your Project Portfolio

Your website can serve as your digital portfolio for both current and prospective clients. It’s a great tool to showcase the work that you’ve done, giving you the opportunity to display your craftsmanship and point out any big-name clients. 

Give Potential Clients an Easy Way to Contact You

With the decline of phone books, unless someone has your business card, they will probably Google your business to find contact information. Giving a clear way for people to contact you on your website will resolve the frustration of not knowing the best way to reach out. Whether you’d rather be contacted by phone, email, or both, you can give your audience a clear call to action on your site. 

Your website could also include contact forms to give people another method of contacting you and to filter out any potential spam that you may receive if you put your email address on your website. Contact forms would also allow you to organize messages in your inbox and have notes from potential clients before you reach out to them. 

Track Valuable Site Actions

Having a website not only allows your visitors to take meaningful actions, such as requesting a quote or contacting you, but it also allows you to track those actions for business objectives. Setting up Google Analytics on your website gives you insight into how these actions translate to meet your objectives, along with countless other metrics for your website. 

What is the importance of construction software?

Your digital strategy is more than just an online storefront — it should streamline your internal operations too. Custom applications can be tailored to your specific business needs and can help your business with anything from project management and timecards to materials cost estimation, work orders, and more. 

Construct Your Digital Strategy With BuildThis

With so many options to elevate your business online, it’s hard to know where to start. You need a digital partner you can trust to help you navigate the digital world and further establish your business. BuildThis is a Chicago-based company that specializes in web design and application development. Our team will work with you to determine the best digital solutions for your company to keep your business as a leader in the construction industry. Talk to a specialist to get started. 

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